final logo

A little simpler than I had first anticipated but definitely a logo you won't tire of after a few years. This is a case where the logo starts to pop when used in context. I quickly mocked up how it would look on the front of a business card - the yellow 'splat' really looks great on a big field of black. Often a client wants the logo to say everything in a single shot. You actually need collateral and material to exploit it and turn it into a brand. A logo is not a brand.

 Created with Oneleigh and Neutra fonts...