art direction | graphic design | creative management
silver samba design is led by owner + creative director alana ruoso, aocad.
I am an art director dedicated to purposeful execution. I'm an idea generator. Sharpie obsessed.
I'm not afraid to let the left side of my brain voice its opinion.
If Legibility and Aesthetics had to duke it out in the schoolyard, l would want Legibility to win. Always.
Having worked with many innovative design and advertising agencies in Toronto for over 18 years, I have extensive knowledge of graphic design, art direction, branding and visual communication. I have driven creative projects for Sobeys, Harlequin, JUNO Awards, Mood Media, Recombo Inc., Rogers Publishing, Merrithew Health & Fitness and entrepreneurial start-ups.
Teaching is learning. Learning is awesome.
I was Senior Design Instructor at the Harris Institute, Toronto for 10 years. It was there I led the Graphic Design & Computer Graphics program for students pursuing a career in the competitive music industry (Recording Arts Management). In addition, I taught Page Layout Design at the Toronto Film School (formerly The Academy of Design), Summer 2014.