[design, concept development]
Book packages designed for Harlequin Enterprises, Single Title - Fiction.
Imprints include HQN, MIRA, Harlequin Teen and Carina Press.
[art direction, design, copywriting]
Love Inspired is one of the most successful and profitable lines of Series Romance at Harlequin. More uplifting than lustful, Love Inspired appeals to women looking for stories of faith and hope.
Love Inspired releases 6 unique books per month, and extends brand awareness with marketing material such as a 48-page advertorial spread in Charisma magazine.
[brand design, book packaging]
Harlequin launched a line of sexy, contemporary books with Cosmopolitan magazine. The Red-Hot Reads initiative includes print books, ebooks and online digital marketing.
Designed to appeal to 20somethings, and in the wake of the Fifty Shades of Grey phenomenon, Red-Hot Reads has captured a new, robust audience for Harlequin.
[art direction, design, standards copywriting]
Print design and brand standards.
Senior team member of the Sobeys Jamie Oliver branch launch in Canada. Designed marketing materials and collateral, advertisements, POPs, retail signage and wayfinding.
Also led branding launch of Lucerne Dairy in Sobeys Western Canada stores.
[design, standards copywriting]
Senior Designer on Burnbrae Farms. Designed marketing materials and collateral, advertisements, brand standards, retail food packaging and infographics.
[art direction, design]
Art directed 1000+ book covers for Harlequin, Core Series.
Critical art direction and management role in the popular romance and fiction publishing industry. Responsible for the complete art direction process, managing packaging from concept to final art. Working with illustrators and photographers globally, position required developing concepts, artist management, model casting, graphic design and advanced digital retouching. Position also entailed collaborating with Marketing, Editorial and Production departments, and managing graphic designers.
Also led Harlequin’s highly successful 2007 Casting Call which led to worldwide press including CNN, Entertainment Tonite and The Colbert Report.
[creative direction, design, production]
Luxe prints for the modern home inspired by a love (obsession?) for typography.
Available for custom orders. As seen in Chatelaine magazine.
[design, art direction]
Editorial design and advertorials for various publications.
Retail interior signage and truck graphics for Sobeys.
Packaging design for Compliments, Sobeys' private label products.
[creative direction, graphic design, product design]
Co-founder and creative lead behind Beacon Gear, a new start-up with the vision of brining colour + life to gig bags.
Visit beacongear.com for more information.